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About EMDA



Economic and Market Development Advisors, EMDA, was established in 2001 and specializes in demographic, economic and market development projects for a wide range of national and international clients.


We undertake demographic studies and forecasting, all aspects of qualitative research and consumer calibrations, labour market assessments and outlook, market supply and demand assessments, economic impact studies, market research and business development projects.


Michael Emerson

Michael Emerson

Robyn Emerson

Robyn Emerson

Director Qualitative and Educational Research

An experienced economist specialising in the labour market. Michael developed the well-respected Fairfax Media MyCareer Employment Forecast. This involved applying EMDA’s proprietary econometric forecasting methods to develop robust labour market forecasts at the state, industry and occupation level. This report was published for over 10 years. Michael also worked with Adecco to produce the Adecco Employment and Talent Report. This report also provided robust forecasts of the Australian and New Zealand Labour market including at the industry and occupation level. This report also quantified expected turnover rates.


Michael established EMDA in 2001 with a focus on applying econometric techniques combined with consumer information to advise clients on the growth opportunities in their respective markets. Michael has also worked on projects for Tabcorp Ltd, Lend Lease, Macquarie Bank, Serco, Tourism Queensland and the Laminex Group to name a few.


Robyn is a qualified teacher of senior English and Media Studies.  Her teaching experience includes working as Aboriginal Liaison Officer at Darwin High School and then subsequently as a Disadvantaged Schools Consultant dealing with the funding for schools with large Koorie populations in the Melbourne metropolitan area, especially around West Heidelberg and Warburton.  She also has experience in Year 12 exam moderation for English Expression.


Since EMDA’s initial conception in 2001 Robyn has been conducting the Qualitative Research and Consumer Calibrations for many of our clients including Camberwell Grammar School, Mentone Grammar School, The Geelong College, Fairfax Media and The Laminex Group.  Her exceptional skills in interpreting the meaning behind what people say, combined with real empathy and creative curiosity in dealing with a huge range of different respondents make her a highly skilled and experienced moderator for any research project.  Qualitative research is a highly detailed methodology and Robyn does all transcriptions of all her groups herself, to form an intricate, specific, substantiated and comprehensive report for the client.


Robyn is also an experienced artist and writer, painting in many mediums, including the encaustic medium, working on large abstract expressionist canvases.  Her creative work and examples of her writing can be seen on her website:  www.robynemerson.com.au.

We advise on all aspects of market development and provide specialist economic forecasting and econometric modelling services.